@inproceedings{TUW-233998, author = {Calatrava Moreno, Maria del Carmen and H{\"o}rhager, Gernot and Schuster, Rainer and Werthner, Hannes}, title = {Strategic E-tourism Alternatives for Destinations}, booktitle = {ENTER Conference, Information and Communication Technologies in Tourism 2015}, volume = {Information and Communication Technologies in Tourism 2015}, year = {2015}, pages = {405--417}, organization = {New York, Wien}, publisher = {Springer International Publishing}, address = {New York, Wien}, url = {http://publik.tuwien.ac.at/files/PubDat_233998.pdf}, isbn = {978-3-319-14342-2}, doi = {10.1007/978-3-319-14343-9{\_}30}, keywords = {strategic options; destinations; platform strategy; service platform.} }