@inproceedings{TUW-246495,
author = {Hyben, Branislav and Mladenow, Andreas and Novak, Niina Maarit and Strauss, Christine},
title = {Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study},
booktitle = {The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM 2015)},
year = {2015},
pages = {402--406},
publisher = {ACM},
isbn = {978-1-4503-3493-8},
doi = {10.1145/2837126.2914399},
note = {Vortrag: The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM 2015), Br{\"u}ssel; 2015-12-11 -- 2015-12-13}
}