[Zurück]

@inproceedings{TUW-246511,
    author = {Mladenow, Andreas and Novak, Niina Maarit and Strauss, Christine},
    title = {Online Ad-Fraud in Search Engine Advertising Campaigns - Prevention, Detection and Damage Limitation},
    booktitle = {Information and Communication Technology},
    year = {2015},
    pages = {109--118},
    publisher = {Springer},
    address = {LNCS 9357},
    url = {http://publik.tuwien.ac.at/files/PubDat_246511.pdf},
    isbn = {978-3-319-24314-6},
    doi = {10.1007/978-3-319-24315-3{\_}11},
    note = {Vortrag: ICT-EURASIA 2015 joint with the 23rd IFIP World Computer Congress - WCC 2015, Daejeon, Korea; 2015-10-04 -- 2015-10-07}
}