@inproceedings{TUW-246511, author = {Mladenow, Andreas and Novak, Niina Maarit and Strauss, Christine}, title = {Online Ad-Fraud in Search Engine Advertising Campaigns - Prevention, Detection and Damage Limitation}, booktitle = {Information and Communication Technology}, year = {2015}, pages = {109--118}, publisher = {Springer}, address = {LNCS 9357}, url = {http://publik.tuwien.ac.at/files/PubDat_246511.pdf}, isbn = {978-3-319-24314-6}, doi = {10.1007/978-3-319-24315-3{\_}11}, note = {Vortrag: ICT-EURASIA 2015 joint with the 23rd IFIP World Computer Congress - WCC 2015, Daejeon, Korea; 2015-10-04 -- 2015-10-07} }