Publications in Scientific Journals:
W. Güttel, S. Konlechner, B. Müller, J. Trede, M. Lehrer:
"Faciliating Ambidexterity in Replicator Organizations: Artifacts in their Role as Routine-Re-Creators";
Schmalenbach Business Review,
64
(2012),
187
- 203.
English abstract:
Replicator organizations compete by transferring their business models and their embedded organizational routines across various geographical sites. Based on empiri- cal results from case-study research, we show how a globally operating replicator firm integrates the logic of ambidexterity into its organization. We explain how artifacts - especially rulebooks - facilitate not only standardized replication, but also innovation. Finally, we emphasize that artifacts such as rules and codified knowledge need to be interpreted through a common frame of reference, one which can serve as a knowledge bridge that enables contextual ambidexterity in replicator organizations.