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D. Rusch:
"Print im Web. Von den Möglichkeiten der Web-Inszenierung zur Erzeugung online-journalistischer Gesamtereignisse.";
Vortrag: 31. Österreichische Linguistiktagung, Wien; 2004; in: "Textsemiotik", E. Eckkrammer, G. Held (Hrg.); Peter Lang Verlag, (2004), S. 61 - 83.

This paper provides an overview of my dissertation project about online-journalistic article design.[1] It deals with the fact that the medial characteristics of the Internet are rarely considered when it comes to designing online content, and with the consequences this has in terms of readability and user satisfaction. As a counter-proposal for current online-journalistic article design, I developed the interdisciplinary concept of the "extensive audio-visual event". In the empiric part of my thesis, I investigated three traditional media and their online versions in Austria and the USA. Using a variety of quantitative and qualitative methods like sit ins at editorial offices, interviews, content analyses and qualitative text analyses, it is shown that current online-journalistic article design does not correspond to the concept of the extensive audio-visual event due partly to lack of staff, time and money, partly due to lacking knowledge about sound hypermodal text design. The concluding user study demonstrated that today´s article design ought to be altered according to my model for the sake of readability and emotional satisfaction of the recipients.