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Vorträge und Posterpräsentationen (mit Tagungsband-Eintrag):

K. Fröschl, R. Baumgartner, N. Walchhofer, M. Hronsky, M. Pöttler:
"Semantic Online Tourism Market Monitoring";
Vortrag: 17th ENTER eTourism Conference, Lugano, Switzerland; 10.02.2010 - 12.02.2010; in: "Proceedings of the International Conference in Lugano", Springer Wien/New York, (2010), ISBN: 9783211994061; S. 629 - 640.



Kurzfassung englisch:
SEMAMO (SEmantic MArket MOnitoring) is a research project seeking to make use of the increasingly growing information available at Web-based sales and marketing channels for continuous market research. Assuming that online channels indeed mirror salient market developments faithfully, SEMAMO implements a nearly fully automatic adaptive data capture and analysis process delivering customer-defined market reports on demand. The paper describes the SEMAMO concept and exemplifies the functionality and utility of the approach in the domain of e-tourism, with a focus on the type of reports and visualisations the prototype, albeit still being under development, can deliver based on real-world data.

Schlagworte:
market research, online market intelligence, semantic technologies, e-tourism


"Offizielle" elektronische Version der Publikation (entsprechend ihrem Digital Object Identifier - DOI)
http://dx.doi.org/10.1007/9783211994078

Elektronische Version der Publikation:
http://publik.tuwien.ac.at/files/PubDat_180802.pdf


Erstellt aus der Publikationsdatenbank der Technischen Universitšt Wien.