Talks and Poster Presentations (with Proceedings-Entry):
K. Fröschl, R. Baumgartner, N. Walchhofer, M. Hronsky, M. Pöttler:
"Semantic Online Tourism Market Monitoring";
Talk: 17th ENTER eTourism Conference,
Lugano, Switzerland;
2010-02-10
- 2010-02-12; in: "Proceedings of the International Conference in Lugano",
Springer Wien/New York,
(2010),
ISBN: 9783211994061;
629
- 640.
English abstract:
SEMAMO (SEmantic MArket MOnitoring) is a research project seeking to make use of the increasingly growing information available at Web-based sales and marketing channels for continuous market research. Assuming that online channels indeed mirror salient market developments faithfully, SEMAMO implements a nearly fully automatic adaptive data capture and analysis process delivering customer-defined market reports on demand. The paper describes the SEMAMO concept and exemplifies the functionality and utility of the approach in the domain of e-tourism, with a focus on the type of reports and visualisations the prototype, albeit still being under development, can deliver based on real-world data.
Keywords:
market research, online market intelligence, semantic technologies, e-tourism
"Official" electronic version of the publication (accessed through its Digital Object Identifier - DOI)
http://dx.doi.org/10.1007/9783211994078
Electronic version of the publication:
http://publik.tuwien.ac.at/files/PubDat_180802.pdf
Created from the Publication Database of the Vienna University of Technology.