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M. Sreckovic, D. Wiegand, K. Drda-Kühn, S. Zerlauth:
"Logic of business networks clustering culture and tourism - findings in the Altenkirchen region";
Vortrag: 16th International Conference on Cultural Economics by the ACEI, Kopenhagen; 09.06.2010 - 12.06.2010; in: "16th International Conference on Cultural Economics by the ACEI", Association for Cultural Economics International, Kopenhagen (2010).

Business networks attain more and more importance in nearly all business sectors. Akultour.net, a business network in Altenkirchen, located between Cologne and Frankfurt, combines cultural and touristic offers in an area with low residential density. Its over two year scientific advice, combined with international case studies of other municipalities and considerations of net-business theory enable for the first time an outline of a theoretical framework concerning the logic of successful culture-touristic business networks in rural areas.
Diagonal networks offer significant competitive advantages, as they are focused on differentiation and have the capability to innovate and combine multi-sectoral offers. Culture-touristic networks in areas with low residential density have the potential to improve regional living conditions and create income and employment for local population.

Rural areas, creative clusters, business networks, culture tourism

http://publik.tuwien.ac.at/files/PubDat_188082.pdf