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Publications in Scientific Journals:
M. Getzner, S. Grabner-Kräuter:
"Consumer preferences and marketing strategies for "green shares": specifics of the Austrian market";
International Journal of Bank Marketing, 22 (2004), 4; 260 - 278.

English abstract:
Demand for "green" shares

German abstract:
Nachfrage nach "grünen" Aktien

Keywords:
Shares, demand, determinants

Created from the Publication Database of the Vienna University of Technology.