Contributions to Books:
C. Grün, C. Huemer, P. Liegl, D. Mayrhofer, T. Motal, R. Schuster, H. Werthner, M. Zapletal:
in: "Handbook of Semantic Web Technologies",
Integrating Semantic Web concepts into the domain of e-business is a hot
topic. However, most of the efforts spent so far concentrated on the
improvement on B2C (business-to-consumer) e-commerce applications,
achieved by semantic enrichment of information. With the growing
importance of Service Oriented Architectures (SOA) companies started to
move into the section of the Electronic Data Interchange (EDI), where
applications exchange their business information semi-automatically.
This B2B (business-to-business) electronic commerce is driven by
aligning the internal business processes of companies to publicly
available business processes. Thereby companies often do not consider
the economic drivers of their business processes, which leads to
incompatibilities between management, administration and technical
layers. This chapter covers the two major domains of e-business /
e-commerce, namely B2B and B2C. In the first, a model-driven
approach towards B2B IT solutions is introduced, covering semantic aspects dealing
with business models, business process models, and business document
models. In the second application domain, the basic concepts
of Semantic Web in the area of B2C electronic commerce are examined using a representative example from the e-tourism domain.
ebusiness semantic web e3value rea umm
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