[Zurück]

M. Bernhard, L. Zhang, M. Wimmer:
"Manipulating Attention in Computer Games";
Vortrag: IEEE Pacific Visualization, Ithaca, NY; 16.06.2011 - 17.06.2011; in: "Proceedings of the IEEE IVMSP Workshop on Perception and Visual Signal Analysis", (2011), ISBN: 9781457712852; S. 153 - 158.

In computer games, a user´s attention is focused on the current task, and task-irrelevant details remain unnoticed. This behavior, known as inattentional blindness, is a main problem for the optimal placement of information or advertisements. We propose a guiding principle based on Wolfe´s theory of Guided Search, which predicts the saliency of objects during a visual search task. Assuming that computer games elicit visual search tasks frequently, we applied this model in a "reverse" direction: Given a target item (e.g., advertisement) which should be noticed by the user, we choose a frequently searched game item and modify it so that it shares some perceptual features (e.g., color or orientation) with the target item. A memory experiment with 36 participants showed that in an action video game, advertisements were more noticeable to users when this method is applied.

http://publik.tuwien.ac.at/files/PubDat_201088.pdf