Contributions to Books:

F. Kayali, M. Jahrmann, J. Ortner, B. Felderer:
"Alternate Reality Games: Persuasion in Context";
in: "Applied Playfulness Proceedings of the Vienna Games Conference 2011: Future and Reality of Gaming", Braumüller, Wien, 2012, ISBN: 978-3-7003-1830-9, 253 - 266.

English abstract:
Given the problems with applying the concept of the magic circle to contem- porary alternate reality games (ARG), serious games and art games, this paper suggests a perspective which regards play as situated in an infinite series of inter- woven contexts. Building on this model and using the example of a hybrid exhibi- tion and ARG which the authors of this paper are designing and developing, sev- eral insights on how persuasive messages can work in ARG are derived. It is shown that overlaying different contexts results in new meaning, that players´ game literacy can be used to trick them and enables the game to reach out to dif- ferent contexts, and that by distorting context games can uncover persuasive messages and propaganda.

alternate reality games, persuasive games, serious games, magic circle, art games, persuasion

Created from the Publication Database of the Vienna University of Technology.