Contributions to Proceedings:

G. Rakoczi, A. Duchowski, H. Casas-Tost, M. Pohl:
"Visual Perception of International Traffic Signs: Influence of e-Learning and Culture on Eye Movements";
in: "ETSA '13 Proceedings of the 2013 Conference on Eye Tracking South Africa", ACM, New York, 2013, ISBN: 978-1-4503-2110-5, 8 - 16.

English abstract:
Various eye movement metrics were recorded during the visual
perception of international traffic signs embedded within an e-
learning course designed to familiarize participants with foreign
signage. Goals of the were to gauge differences in task types,
sign origin, and ethnicity (American, Chinese, and Austrian) as
well as effectiveness of the e-learning teaching materials in
terms of prior preparation. Results, in contrast to other studies,
suggest that teaching materials had no overall effect on either
eye movement metrics nor on task success rates. Instead, sign
origin had the strongest effect on gaze, as foreign signs in
mixed presentation with domestic signs, elicited a larger
number of fixations with longer mean fixation durations,
highest regression rates, and lower performance scores. Possible
effects of ethnicity were also noted: Americans showed lower
mean fixation durations over the entire experiment, independent
of test conditions, with Chinese participants fixating faster on
(correct) road signs than the other ethnic groups

Eye Tracking, e-Learning, Visual Behaviour, Learning Instructions, Visual Perception, Signage and Culture

"Official" electronic version of the publication (accessed through its Digital Object Identifier - DOI)

Electronic version of the publication:

Created from the Publication Database of the Vienna University of Technology.