Publications in Scientific Journals:
B. Rüger:
"Customer Experience In Rail";
EURAILmag (invited),
28
(2013),
102
- 103.
German abstract:
FOR MANY DECADES, RESEARCH AND DEVELOPMENT IN THE RAILWAY SECTOR FOCUSED ON TECHNICAL, OP
ERATIONAL, OR FINANCIAL IMPROVEMENTS. FEW, IF ANY, ACTORS PAID MUCH ATTENTION TO THE END USER.
FOR EXAMPLE, THE INDUSTRY ALWAYS THOUGHT ABOUT THE RAIL OPERATOR AS ITS IMMEDIATE CUSTOM
ER, AND OFTEN STILL DOES. BUT SCARCELY ANYONE CONSIDERED THE PUBLIC WHO USE THE SERVICES, THE
REAL CUSTOMERS FOR WHOM TRAVEL BY TRAIN IS DESTINED.
Keywords:
Kundenbindung
Electronic version of the publication:
http://publik.tuwien.ac.at/files/PubDat_226487.pdf
Created from the Publication Database of the Vienna University of Technology.