Vorträge und Posterpräsentationen (mit Tagungsband-Eintrag):
B. Hyben, A. Mladenow, N. Novak, C. Strauss:
"Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study";
Vortrag: The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM 2015),
- 13.12.2015; in: "The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM 2015)",
Mobile business applications such as mobile shopping have experienced a major upswing in recent years. In order to respond appropriately to the high and still increasing demands of consumers, traders make use of mobile applications in many industries. In addition, as far as the trade of textiles is concerned, vendors use mobile shopping applications to increase their market opportunities and competitiveness. In this context, the authors formulate eight hypotheses and set up a research model for further analysis concerning consumer acceptance of mobile shopping, by using the textile goods market in Austria as an example.
Erstellt aus der Publikationsdatenbank der Technischen Universitšt Wien.