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Vorträge und Posterpräsentationen (mit Tagungsband-Eintrag):

A. Mladenow, N. Novak, C. Strauss:
"Online Ad-Fraud in Search Engine Advertising Campaigns - Prevention, Detection and Damage Limitation";
Vortrag: ICT-EURASIA 2015 joint with the 23rd IFIP World Computer Congress - WCC 2015, Daejeon, Korea; 04.10.2015 - 07.10.2015; in: "Information and Communication Technology", Springer, LNCS 9357 (2015), ISBN: 978-3-319-24314-6; S. 109 - 118.



Kurzfassung englisch:
Search Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014. Based on real-world data of online campaigns of 28 companies, we analyse the incident of a hacked campaignaccount. We describe the occurred damage, i.e. (1) follow-up consequences of unauthorized access to the account of the advertiser, and (2) limited availabilitynof short-term online campaigns. This contribution aims at raising awareness for the threat of hacking incidents during online marketing campaigns, and provides suggestions as well as recommendations for damage prevention, damage detection and damage limitation.


"Offizielle" elektronische Version der Publikation (entsprechend ihrem Digital Object Identifier - DOI)
http://dx.doi.org/10.1007/978-3-319-24315-3_11

Elektronische Version der Publikation:
http://publik.tuwien.ac.at/files/PubDat_246511.pdf


Erstellt aus der Publikationsdatenbank der Technischen Universitšt Wien.