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A. Mossel:
"Virtual Reality in Reality";
Keynote Lecture: Lecture Series by Austro-American Society & the Austro-British Chamber of Commerce, Vienna (invited); 2017-10-10.

The advent of technologically based approaches through mixed reality (MR) environments holds significant promise in its ability to form a new medium, which is capable to extend and push the boundaries of various business areas. To broaden the technological understanding, the different forms of mixed reality, spanning from augmented realty (AR) to virtual reality (VR) are presented, interlocked with ready-to-use hardware solutions to create a knowledge base for business integration. An overview of application areas, such as entertainment, edutainment, training, simulation and therapy gives insights how MR is currently applied to solve real-world problems. Linked to this overview recent applied research efforts of the TU Wien are presented, such as first responder training, as well as fundamental research contributions in the field of live exploration of remote real-world 3D environments with the help of virtual reality. This novel technology opens up new opportunities across multiple business domains, such as real-estate, tourism and disaster management

Virtual Reality, Augmented Reality, Application areas, business areas, challenges