Beiträge in Tagungsbänden:

G. Rakoczi:
"Look here! Are there gender differences in learners' eye movements while using an e-learning platform?";
in: "Proceedings of the 16th European Conference on e-Learning (ECEL 2017)", A. Mesquita, P. Peres (Hrg.); Academic Conferences and Publishing International Limited, Reading, United Kingdom, 2017, ISBN: 978-1-911218-59-3, S. 453 - 460.

Kurzfassung englisch:
The research field of eye tracking is double-minded upon the question whether differences in visual behaviour might emerge from gender. When looking at related work, there is evidence for both positions. Some studies show no differences whereas others claim that in specific contexts there are indeed differing visual perceptions of females and males. Existing studies almost do not cover the specific context of e-learning, so there is very little research in the field of e-learning for this research question. Therefore this paper tries to address this issue and is focusing on eye movements of female and male learners, who engage in an online test of an e-learning platform and interact with the graphical user interface (GUI) of the same. In total, 36 volunteers (18 females and 18 males) were eye tracked in order to gauge differences in their visual behaviour. This paper investigates eye movements of learners with respect to four layout areas of the GUI: instructions, visuals, selection as well as navigational items. For analysis, five traditional eye tracking metrics were examined separately for each of the four layout areas. Statistical analysis included one-way analysis of variance (ANOVA) as well as post-hoc tests including pairwise t-tests with pooled SD and Bonferroni correction. Moreover, gaze transition matrices were generated to further investigate the sequential patterns of eye movements of both groups. Doing so, visual shifts between the four layout areas could be investigated in detail. Results indicate that gender has no strong overall effect on eye movements during the use of an e-learning platform. However, three marginally significant effects were detected. First, female users´ have a higher reading speed on instructions, second - female users tend to get a faster holistic overview of the GUI as well as third, male users tend to be more likely to focus on salient areas of visuals than female learners.

eye tracking, eye movements, gender, differences, visual perception, e-learning

Elektronische Version der Publikation:

Erstellt aus der Publikationsdatenbank der Technischen Universität Wien.