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G. Fitzpatrick:
"When The Ux Basics Are No Longer Basic ...";
Keynote Lecture: HCID Open Day 2017, City University of London UK; 2017-04-27.

What does it mean to think about `going back to basics´ when the basics of User Experience (UX) are forever being challenged and expanded with each new technology wave? Richard Pew captures this nicely in the early 2000s, saying "The advent of the internet and the World Wide Web substantially changed the HCI game again, just when its specialists were beginning to think they had a handle on things." [Pew, 2003, p12] How often could we repeat this phrase, just swapping out internet and WWW with, for example, with other game-changers like mobile devices, smart phones, apps, AR, VR, persuasive technologies, smart cities, smart cars and so on? This ever-expanding set of technologies and application domains requires an ever-expanding skill and knowledge set and challenges the very notion of what the basics could be. My response to this is to suggest that the basics are not so much about specific skills and methods but about a set of sensitivities and concerns, and being able to ask the right questions.