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A. Angelini, T. Vlk, M. Klamer, G. Hauger:
"Multimotiv Multimodalitätstool Für Rurale Räume";
2017; 233 S.

Intentional use of different means of transportation during the daily mobility (multimodal transportation) can make a contribution towards a sustainable mobility, by leaving inflexible patterns of the motorised private transport and supporting the environmental alliance. The versatile offer of different means of transportation in urban regions shows alternatives to the motorised private transport - in rural regions we mostly have less consolidated means of transportation complicating the multimodal transportation behaviour. The main objectives of the project MULTIMOTIV were (1) the improvement of the knowledge and behaviour of multimodal transportation for people living in rural regions, (2) a first time survey of multimodal travel behaviour in the German-speaking area as well as (3) developing, by participatory processes, instruments and methods for planning, politics, implementation and evaluation, which will increase the awareness of multimodal transportation in rural regions.
The analysed practical examples of multimodal mobility in rural regions are mainly targeted to reduce the use of cars and to support the environmental alliance. Few other practical examples integrate the advantages of the use of cars into the structurally weak rural regions and contribute by that to multimodal transportation in terms of supporting the change of roles between the drivers of motorised private transport to passengers of the motorised private transport.
In three selected test municipalities Kirchberg an der Pielach (Lower Austria), Ottensheim (Upper Austria) and Sankt Georgen bei Salzburg (Salzburg) the impartial offer of mobility was surveyed and the mobility situation discussed during face-to-face interviews and focus groups amongst representatives of the municipalities and the population. The participants in all the test municipalities are very open minded towards the general topic of multimodal transportation and all are currently behaving in a multimodal way at a different level. For example the multimodal transportation patterns of the participants from Kirchberg an der Pielach and St. Georgen are currently affected by a regular use of cars, during participants in Ottensheim are mainly using the environmental alliance, which is well developed due to the closeness to Linz.
Based on these results and the findings of the OPERMO study there will be a quarterly survey of multimodal mobility in the three test municipalities during a period of 12 months.
During the examination of the results the impact of the length of the selected observation period was monitored. In case of observation of a complete week the number of those using only one of the means of transportation was drastically reduced. When comparing the municipalities to each other it becomes clear that in Ottensheim the number of monomodal persons is relatively low and the number of highly multimodal persons is quite solid. On the other side the use of a car in Kirchberg and St. Gerogen is not only possible for nearly all the track intentions but even the only option in many cases. In addition to the survey a so called future workshop was organised in all three municipalities where current topics and solutions for the future were discussed.
The basis for the conception of the multimodal mobility tool was the preliminary work within the project as well as the analysis of already available tools for establishing the awareness in the field of multimodal mobility. Especially during the discussions in the focus groups, during the survey of the multimodal mobility and during the future workshops important elements for the conception of the multimodal mobility tool were developed. As a result a tool was created based on 5 modules and a "toolbox" in terms of a collection of methods, supporting the process of establishing the awareness of multimodal transportation in rural regions. During a business analysis it became clear that even by a very low number of cases per year cost recovery or even an important profit within the project can be achieved. The economical observation is showing economic benefits by the use of multimodal mobility tool.
Within an estimation of the potential the multimodal mobility tool was rated in terms of practicability and application potential, then the necessity of further development analysed and an outlook to further research projects was shown. It became clear that the developed multimodal mobility tool has a huge potential in terms of improvement and increase of attractiveness of the transportation system in rural regions. Further development includes the prototypic development of a "municipality tool" as well as the conception and the development of a "citizen tool" supporting the establishment of awareness for multimodal mobility.