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G. Franck:
"The economy of attention";
Journal of Sociology, 55 (2019), 1; S. 8 - 19.

This article places Georg Franck´s `The Economy of Attention´ in the context of the broader discussions of `the attention economy´, and the increasing significance of attention in a knowledge society characterised by ever-increasing flows of information and data. I highlight the four core elements of Franck´s theory of the economy of attention: first, the importance of the fundamental human desire for attention; second, his emphasis on the parallels between attention and money, making it more literally a form of capital than is usually assumed; third, the self-reproducing character of attention capital, earning interest just as money does; fourth, the connections between the economy of attention and the expanding impetus towards everyone becoming a celebrity and a `brand´ within what he calls `mental capitalism´, with the field of academic labour a key example.

academic labour, branding, celebrity, economy of attention, mental capitalism

http://dx.doi.org/10.1177/1440783318812111