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St. Schmidt, R. Pamminger, W. Wimmer, C. Rocha, D. Camocho, J. Alexandre:
"The CE Strategist - A learning tool to identify new circular business opportunities and adapt the business model";
Vortrag: 19th European Roundtable for Sustainable Consumption and Production (ERSCP), Barcelona; 15.10.2019 - 18.10.2019.

There is a broad consensus that new business models are a key factor for the transition to a Circular Economy (CE). The paper introduces the methodology of a learning tool, called CE Strategist, which provides guidance for the process of creating a CE-inspired Business Model.Developed within the European Erasmus+ project KATCH_e, the tool aims to help students and businesses alike, to identify circular business opportunities and further define them through an adapted version of the Business Model Canvas (BMC). The tool was being implemented as an openly accessible Webtool. Its methodology follows a four-step process: (1) Description of the current Business Model with a BMC template;(2) Evaluation of value capture opportunities along the whole product life cycle; (3) Selection of the most relevant CE strategies and Evaluation of best-practice examples; (4) Definition of a CE-inspired Business Model with a Business Model Canvas template highlighting potential influences. The innovation of the tool lies in its process design, which not only covers the analysis of CE potentials or the specification of the BM as the majority of existing tool, but provides guidance throughout the whole process of business model design which is the focus of this paper.It discusses, which CE business strategies can be distinguished, how their applicability can be evaluated and how they influence the different elements of a Business Model. The conclusions discuss the inherent limitations of the approach and how these were dealt with.

Circular economy, Circular business strategies, Circular business models, Business Model Canvas, Tool

https://publik.tuwien.ac.at/files/publik_295365.pdf